First H&M hired designers to create cheapy capsule collections for them, then they used supermodel Daria for their current North American ad campaign.
Now check out their new
Scandinavian German ad campaign for the new Roberto Cavalli for H&M collection featuring Jessica Stam. The ads look like real fashion editorial, and Cavalli’s aesthetic is very well-suited to the H&M price range. Well done, once again!
See two more photos from the campaign after the jump.