First H&M hired designers to create cheapy capsule collections for them, then they used supermodel Daria for their current North American ad campaign.
Now check out their new Scandinavian German ad campaign for the new Roberto Cavalli for H&M collection featuring Jessica Stam. The ads look like real fashion editorial, and Cavalli’s aesthetic is very well-suited to the H&M price range. Well done, once again!
See two more photos from the campaign after the jump.
Just wanted to let you know the redhead in this picture is Lydia Hearst
sounds more like German to me 🙂
Seidenkleid and Hemd.