!! OMG, Ariana Grande is the star of Swarovski’s 2026 holiday campaign, ‘JOY: The Swarovski Musical’ !!
Ari is ending the year in full musical theatre mode. Swarovski just released “JOY: The Swarovski Musical,” a three-act holiday spot directed by her longtime collaborator Christian Breslauer.
In act one Ari pays tribute to Fred Astaire. In act two she’s a ballerina in a nod to Margot Fonteyn. The finale brings back the pop star, dripping in oversized drop earrings and stacked tennis bracelets. Check out the clip above!
Thoughts?




