Hermione Granger has gone high-fashion! Emma Watson, British actor, activist and artist is not the face of Prada Beauty which the company says:
“Emma Watson is Prada Beauty. Our muse is more than just a muse. More than just a face. More than the perfect embodiment of the Prada woman. She’s the epitome of female modernity, a celebration of female multi-dimensionality across the world.” Prada added “Sophisticated, fiercely feminine, intensely intellectual. She’s everything and its opposite. Always running towards the next version of herself.”
“Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions. It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant,”
says Watson in a press release.The fashion line is featuring exclusive previews of Emma Watson’s directorial debut on their @Pradabeauty Instagram.