For all the Chaysons and Dysons out there: A throwback to your YOUTH! Grab those pukka-shell necklaces and cargo shorts, hon – because Netflix’s “White Hot: The Rise and Fall of Abercrombie & Fitch” premieres April 19!
The documentary unstitches the clothing company’s rise in the late 1990s and early 2000s, and its surrounding discriminatory marketing campaigns and hiring practices that continued an “all-American” look for teenagers everywhere. Director-producer Alison Klayman told PEOPLE that the Abercrombie & Fitch brand is intrinsic to adolescence for some shoppers:
“While I was working on this film, I learned that whenever I mentioned Abercrombie & Fitch to someone, I was going to hear something personal: about first kisses and teenage insecurities, about where they grew up and how much money their family had, about their relationship to beauty standards, race and sexuality, about belonging,” Klayman said. “This film is for everyone who came of age in those years when the brand and its exclusionary vision of what it meant to be ‘all-American’ were touchstones in the culture.”
Check out the trailer after the jump!
Fierce cologne..Still loves it!!