No? Well, us neither but someone did so they opened up their Photoshop and went there. Writers Holly Eagleson and Lauren Wade remade a selection of controversial ads as part an essay on sexism for Take Part. The pair switched the gender of the models in several high-profile fashion campaigns, and suddelyl the male portrayals of the models in these positions landed somewhere in between creepy and ridiculously stupid!
Nudity-ridden campaigns shot by notorious fashion photographer Terry Richardson took center stage, for brands including American Apparel and Tom Ford, as well as a Marc Jacobs ad shot by Jeurgen Teller featuring Victoria Beckham.
‘I think as a whole we’ve just gotten used to seeing women depicted this way, and the only way we can change it is if we stop staying silent and demand change,’ Ms Wade told The Huffington Post.
The work of Terry Richardson however, is far from funny according to the writer duo. They point particularly to his frequent collaborations with clothing giant American Apparel, which have resulted in several campaigns of questionable taste.
Check out the rest of the switch-outs after the jump!
If these ads actually had fashion model men in them they actually would look good. The first shot of the legs and shoes could look quite good had she chosen better legs with the man’s legs in better shoes. We men do actually have good shoes in 2014. The idea is brilliant but the execution, not so much.
Very well stated, Rad. I agree totally.
Honestly, being a subscriber to both “Details” and “Out” magazines, the photoshopped images do not look that much out of line compared to what those publications offer. Advertising often features males, often near-nude, frequently in subjugated positions. I see no difference other than the target audience.
The issue that seems to be glossed over is the use of computer enhancements to the models photos; often distorting the reality of the human body to some perception of what a perfect feature should look like. That, IMHO, is sending the absolute worst message to send to people who just cannot take advertising for what it is; a shill for a product.