!! OMG, the brothers Inc.: performing ‘The Place’ !!

Inc. recently performed ‘The Place’ at ‘No World’ Studios…off their album -also named ‘No World’– which is out now on label 4AD.
I loved the simplicity of Inc.s’ music video for this song, which was released for free last year…very BROMANTIC.
You can watch this and a short interview with the Californian bros after the jump.
These boys know -musically and fashion-wise- how to play with 90s style references without overkilling it, whilst also looking to disassociate and liberate themselves from cultural or regional labels:

“It’s more so turning yourself inside out…it’s not trying to distance yourself from yourself…it’s going in”

[via NOWNESS & dazed]

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