!! OMG, Ariana Grande is the star of Swarovski’s 2026 holiday campaign, ‘JOY: The Swarovski Musical’ !!

View this reel on Instagram



Ari is ending the year in full musical theatre mode. Swarovski just released “JOY: The Swarovski Musical,” a three-act holiday spot directed by her longtime collaborator Christian Breslauer.

In act one Ari pays tribute to Fred Astaire. In act two she’s a ballerina in a nod to Margot Fonteyn. The finale brings back the pop star, dripping in oversized drop earrings and stacked tennis bracelets. Check out the clip above!

Thoughts?

Enjoyed this post? Sign up for OMG.BLOG Daily 💌
» share: 

Be the first to comment on "OMG, Ariana Grande is the star of Swarovski’s 2026 holiday campaign, ‘JOY: The Swarovski Musical’"

Leave a comment

Your email address will not be published.

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.