I worked for a woman who once said “If they’re doing it in commercials, it’s over.”
There are these commercials here in Canada for some breakfast bar or something by Special K. There’s a gay in it. He’s a bit queeny, but not too queeny, obviously worried about his weight cause he’s eating diet things, and hangs out with the gals.
Though I’ve seen homos depicted in lots of commercials, that one made me say “It’s official, gay is over.” Being gay alone no longer makes you stand out. If there’s a gay in the Special K commercial, you’re definitely not going to stand out anymore.
I just came across THIS ARTICLE about the ways in which gay men are depicted in advertising. It’s a pretty inconclusive piece that doesn’t say a whole lot, but for some reason most of the ads pissed me off – even when they were “positive” depictions. I guess I just don’t enjoy being categorized one-dimensionally as either fashiony, bitchy, an AIDS carrier, or the new ugly fat girl (as in a straight guy’s worst nightmare – “Oh my god I slept with an ugly fat girl?” is now “Oh my god I slept with a gay guy?”).
Anyway, I guess now I know how it feels to be typecast.
CLICK HERE to read the article and see a ton of gay-themed ads, then see my favourite depiction of a gay in a commercial and my reason why after the jump.