Look what has landed on Queen West! I have written previously about the terrible tackiness that is seeping into the trendy, dare I use the word “bohemian” Toronto neighborhoods of Queen West and Parkdale. But I actually feel uncomfortable using the word “bohemian” now that it has been co-opted by this new condo development, because if Rent hadn’t wiped all meaning from the word, it is now officially dead.
Who is that woman on the billboard? Is this aspirational living? To what would we even be aspiring if we wanted to imitate her? The creators of the ad have come up with a never-before-seen synthesis of goth-raver, Russian mail order bride, Suicide Girl, and Ren-Fair Queen that is perhaps the least enticing figure imaginable. If you go to their website, you will see their slogan is “Be Scene. Be Free. Be Original.” Cutesy misspelling aside, she is definitely a true original, but unfortunately it is the kind that everyone avoids at parties.