!! OMG, WATCH: Dua Lipa teams up with Pokémon app that rewards users with new characters based on quality of sleep !!

Okay, this is kinda genius. Why collect Pokémon for just plain Pokémons when you can earn them by improving your sleep!

Dua Lipa lends her voice to a new ad for the app that rewards the user with new Pokemon depending on their quality of sleep. We love. REVERSE-TAMAGOTCHI!!

Check out the ad after the jump!

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