Japanese discount store Takeya just launched a “Smile Campaign” that aims to make their employees look more approachable and friendly when wearing masks. Every staff member of the store is now wearing a mask with a printed human smile on it. The store announced the initiative on Twitter, saying that:
“Since the pandemic has normalized wearing masks, we’re launching a ‘Smile campaign’ to show how we would still like to bring you our smiles through a mask.”
Check out the results after the jump! Does this seem creepy or kind of cool?
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