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I’m only recently familiar with lovably bad American Idol contestant Sanjaya Malakar, but it looks like the record companies are one step ahead in promoting him before America stops loving him.
If Sanjaya is not yet a part of your life, watch the video after the jump and it will explain everything. Specifically, watch for the young girl in the audience who can’t stop sobbing. That’s the way it makes me feel as well.