!! OMG, here’s how your fave chip brands stack up in terms of how much AIR to CHIP ratio they’re selling you !!

Using a water displacement method to ensure accurate results, Ross Hudgens, founder of content marketing company Siege Media, did a study on AIR 2 CHIP RATIO of all your favourite chip brands! Here’s what he found! Find the results after the jump!

CLICK TO ENLARGE!

[via boredpanda]

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4 Comments on "OMG, here’s how your fave chip brands stack up in terms of how much AIR to CHIP ratio they’re selling you"

  1. This is the stupidest thing I’ve seen in quite some time. You buy the bag per the weight of the contents. Not the size of the bag.

  2. Next up…which brand smells more like a rancid fart when opening the bag?

  3. George McVoy | July 16, 2018 at 4:47 pm | Reply

    I thought everyone knew this but I guess not: the air sealed in the bag is to cushion the chips during travel so they don’t get crushed in packaging and shipment (and it’s stated right here but I guess that’s too much to start with for clickbait.) Like most things (except liquids) you pay by weight and not volume. “Bang for your buck” would still be cost/weight not cost/volume.

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