JoJo sees herself as a curator of attention, collecting the internet’s energy and perceptions. She gives kudos to brothers Jake and Logan Paul, who transformed YouTube into a content farm and gained notoriety for their controversial stunts and videos. Like a painter focused solely on honing their practice, the Paul brothers were also crafting their art of capturing attention, positive or not.
“Everyone always tells me ‘you need to open a marketing company,’” she says. “And I tell them, I wish I could, but I literally can’t; the only thing I know how to market is myself.”
JoJo Siwa covers LADYGUNN Magazine – photographed by Hope Glassel with styling by Phil Gomez – and gives em somethin to gawk about with the full editorial shoot after the jump!
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