!! OMG, WATCH: Mattel is releasing a gender-neutral doll for kids !!

The doll can be a boy, a girl, neither or both, and Mattel, which calls this the world’s first gender-neutral doll, is hoping its launch on Sept. 25 redefines who gets to play with a toy traditionally deemed taboo for half the world’s kids. Carefully manicured features betray no obvious gender: the lips are not too full, the eyelashes not too long and fluttery, the jaw not too wide. There are no Barbie-like breasts or broad, Ken-like shoulders. Each doll in the Creatable World series looks like a slender 7-year-old with short hair, but each comes with a wig of long, lustrous locks and a wardrobe befitting any fashion-conscious kid: hoodies, sneakers, graphic T-shirts in soothing greens and yellows, along with tutus and camo pants.

WERK! Finally – we love it! Check out Mattel’s gender-neutral doll above!

[via TIME]

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2 Comments on "OMG, WATCH: Mattel is releasing a gender-neutral doll for kids"

  1. All the dolls are gender neutral.

  2. I don’t ever recall a time when Barbie or Ken had any form of gender identifying characteristics. Have they made upgrades over the years?

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