!! OMG, joint venture: Beger & Föhr’s marijuana rebrand !!

Icon Magazine‘s Rethink supplement asks graphic designers to re-imagine a design or branding idea which they believe needs revisiting or has become worth reconsideration.
For Issue 122, in the light of legalization of pot in many U.S. states graphic design firm Beger & Föhr looked at revisiting the ‘wacky backy-stinky-white-guy-with-dreads’ type imagery around packaging cannabis in favor of a more ‘Mary Jane, oh she’s chaaaanged’ type of look.
…looks like she’s wearing all sort and kinds of finer designer !
[via selectism]

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