GENIUS! Somebody just did what film school professors have been begging students to do for decades: put John Carpenter to good use. Kylie Jenner‘s Meta Starfire glasses ad (the one where we float through her mansion in first-person while her AI assistant coos in her actual voice) has been given the They Live treatment, and the results are PEAK dystopia.
In Carpenter’s 1988 classic, Roddy Piper puts on sunglasses and finally sees the truth: OBEY, CONSUME, aliens running the show. In 2026, the glasses come pre-loaded with the aliens, retail for a premium, and Kylie’s face is on the box. The spoof’s tagline says it all: “We’re always watching.”
The original ad was already catching heat from critics who called it a fashionable face on surveillance, so the parody didn’t have to reach far… it just had to hold up a mirror with a slightly grainier VHS filter. Carpenter famously said They Live was a documentary. Thirty-eight years later, it’s apparently also an unboxing video?? Check out the video after the jump!
