Okay, WIG! — Russian women are reportedly shelling out as much as 20,000 rubles (about $245) for miniature wigs designed for their pubic area — yes, you read that right — all in pursuit of a more “natural” 1990s look.
Local media outlets say demand for these so-called intimate wigs has surged in recent months, fueled by a growing trend toward natural beauty. Both men and women are now scouring online marketplaces for the most realistic pieces they can find.
The reasoning, according to Russian social channels, is surprisingly practical. Some people have undergone permanent hair removal and now regret it; others just don’t want to deal with the itch or awkward regrowth phase. A small, skin-safe wig, fixed with medical-grade adhesive, offers a quick workaround that restores the look without the hassle.
According to the Mash News Telegram channel, prices range from 600 rubles ($7) for basic synthetic models to around 5,000 rubles ($61) for higher-quality versions, while natural-hair sets can reach the 20,000-ruble mark. Manufacturers claim the glues used are dermatologically tested and safe for sensitive skin.
Whether it’s nostalgia, aesthetics, or just the latest wave of beauty micro-trends, Russia’s new fascination with pubic wigs suggests one thing: the 90s are back — and not just in fashion. Find another pic of the pieces in question after the jump!
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